Sourwood Season Sale

The Bee Charmer: Email Strategy, Segmentation & Campaign Design

Built a 4-email segmentation strategy around The Bee Charmer's Sourwood harvest, layering sends across active customers and a lapsed-buyer win-back segment behind a free-shipping offer timed to feel seasonal, not promotional. Result: $10,000 in email-attributed revenue, a 67.3% open rate, and a 5x jump in returning customers.